There are various free keywords suggestion tools you can get some idea from there and it is up to you that which market you are targetting search the targeted market with some competitive keywords and look at content of those sites.you will get some idea from there.
1. Be creative, but be choosy.
2. Try not to target keyword phrases that are too competitive.
3. If there are unusual words associated with your content that you think people might search for, or misspellings, include them sparingly.
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Try to survey, there are lot of online survey in the net try to search what is people is clicking, what is people is typing in the search engine search box.
1. Compiling a keyphrase list
2. Evaluating keyphrases
3. Evaluating Keyphrase Performance
Conclusion:
Keyphrase compilation, evaluation, and performance are all vitally important to any search engine marketing campaign. While high rankings in search engines are an admirable goal, high rankings for poor keyphrases will consistently deliver poor results.
Integration of this keyphrase process into your overall search engine marketing strategy can dramatically improve your website performance (and thus your bottom line).
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