Nothing But SEO

Can you write effective copy for both the search engine and the visitor?

The search engines plead with us to write copy for the human, the customer. Having had great success writing copy in both styles, the answer lies in how your visitor is going to use your website.

It would also depend on which page (home or interior) that you are writing the copy. An interior page is definitely more like a landing page, whereas the Home page can be both.

The websites products and services can dictate which style too. If it is a real estate site for example - when the visitor gets there they just want to search. They've already done the preliminary by finding your website with a geo targeted search (city, county, development, etc.) and now they want to search for the property/listing. So, when they get to your site they are looking for, "Search Listings" and could care less about the copy. In fact they may not have even chosen you as the agent they want to use.

In the case of a product driven site, that is not a "local only" sales platform, the copy has to be written for the product/service and delicately integrated with the SEO Strategy.

I will be happy to write more on this later.

Doug

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pakistanboy

Hello,
I need the SMS marketing tools.


Thankyou,
Regards,
Pakistan Boy,

http://www.PakistanGiftsMall.com

http://www.PakistanGiftsShop.com

jen.bas

For this topic, I'd say ..

About 2% (1-3%) keyword density is a good figure to aim for.

If you just write around your topic or key phrase normally you should get pretty close to this figure.

The idea is for it to read normally or naturally. You should be creating content for your visitor‟s, not the search engine‟s, by doing this funnily enough you will be rewarded well by the search engine‟s.

The last thing you want is keyword stuffed text, otherwise you run the risk of being penalized for a too higher keyword density.